Dear Dolphin users,

London, UK (January 26 2009) Univalence Ltd, a London based company established in 2008, is today launching Anatoa, a new online fraud detection service directed at membership based websites run by individual webmasters as well as small and medium companies.

The service addresses both so-called profile scam and abusive members, both major reasons for membership based websites not reaching their full potential.

The typical example of profile scam is the "Nigerian 419 scam", in which organised fraudsters, often based in West Africa, use promises of large amounts of money to defraud people they contact on the Internet.



Anatoa provides a service for detection and automated detection of these fraudsters, using WebServices technology and ready-made plugins for 20 of the most popular software packages used by websites today. By combining input from all members of the service, new fraudsters are quickly detected and prevented from conducting their activity on all members' websites. The service is free for most websites, with charging models coming into account for those with a large member base.

The Anatoa service has been in development since mid 2008 and has run in beta for a couple of months to calibrate the detection algorithms against human review of profile activity. Anatoa expects massive take-up of the service now that it is out of its beta phase and the first plugin is available, soon to be followed by another 4 for the most common CSM systems: "We are releasing our automated detection plugin for Dolphin today, soon to be followed by Drupal, Joomla, phpIzabia and osDate. Websites that install the plugin can expect immediate benefits by preventing fraudsters from destroing their growth potential, as well as cleaning up their existing membership database. Once active members, they can display Anatoa's membership logo on their member sign-up form as a further deterrent."

More information can be found at Anatoa's website Anatoa.

Yours truly
Anatoa